Tuesday, 11 October 2011
The Continental Breakfast
Agent sparks here to discuss the continental Breakfast. I remember staying at a hotel not too long ago where I paid $165.00 and change for a standard room. When I inquired as to why the rate was so high the agent told me it was because of the new continental breakfast. This only consisted of juice and a muffin. I was appalled and left feeling ripped off after I paid my bill.
Upon returning to my own property I had our kitchen upgrade our breakfast from the standard juice and muffin to a full hot breakfast buffet. Juice, eggs, toast, hash browns, sausage, pancakes, french toast, hot cereal, cold cereal and fresh fruit is the name of the game now. After doing this I brought the rate of our rooms up by 10% to cover the additional cost. Some guests noticed the increase but were delighted when presented with such a thorough breakfast in the morning. With this small increase I was not only able to cover the cost of breakfast but used additional revenue generated from room sales to market our new breakfast buffet to local people in our community which in turn increased breakfast sales in our restaurant 150%! We now have a busier breakfast than the local Denny's in our community. We were able to open up three new positions with our breakfast staff and at this rate we will be able to renovate our restaurant in no time.
So what does it all mean? Well the long and short of it is that you have to invest in your breakfast properly instead of using it as a means to have scandalously high rates. Proper investment into a hot breakfast can open or worlds of revenue to your hotel.